The Problem of Legislation Agency Brand Redesigns

A emblem is the primary contact many prospects can have together with your agency, for instance, on a enterprise card when assembly considered one of your attorneys at a convention.  It will probably assist set the tone for his or her interested by the agency, and its high quality and professionalism. Does it LOOK professionally designed? Does it convey the sense of a high-quality group? 

We’ve redesigned over 100 legislation agency logos through the years, mostly as half of a bigger agency rebrand, and we at all times start with a course of to find the model message the agency desires to convey to {the marketplace}. Has your agency first determined what its message is?  Are you powerful or mental?  Inventive or conventional? Environment friendly, pleasant, tech-savvy, or edgy? As a result of as soon as particularly what you’re saying, that’s the important steering to supply to a designer. 

BTW, emblem design is a slender subspecialty space of design.  Not each “graphics designer” can actually create nice logos, similar to not each lawyer can deal with each type of authorized observe.  Our emblem designer spends his whole life solely designing logos. That’s it. Not web sites or skilled bulletins or commercials. He lives on the earth of glyphs and font households. 

On this method, he doesn’t merely default to utilizing what we name the “big initials”-style of logos. See extra right here.  Beneath is a before-and-after instance of how we modified one agency’s “big preliminary” emblem into one thing rather more readable, on the identical width. Greater than a redesign, it required a strategic course of to get the attorneys on board with the thought of emphasizing the agency’s “Galloway” avenue title.

The Problem of Legislation Agency Brand Redesigns 

A emblem is a bit piece of artwork, and your attorneys and professionals can have very totally different emotions about the kind of paintings they like.  Some could like impressionists or trendy artwork, others like primary “nonetheless life with fruit,” and others may desire canines enjoying poker on velvet.”  

We should assist all of them see why the emblem says one thing concerning the agency that might make them proud to tug it out of their wallets. As a result of in the event that they don’t like the colour or design, the Advertising and marketing Committee goes to listen to about it for a lonnnnngggg time. Some attorneys will merely refuse handy out their playing cards. (Belief me, this occurs.) Brand redesigns are rather more tough initiatives than most individuals notice. 

Right here’s a spot to begin, our weblog put up entitled “C’mon, it’s only a emblem. How onerous can it’s?” 

Beneath are a couple of extra emblem redesigns. Every required greater than a easy tweak to the font or format. Carried out proper, emblem revisions require strategic considering to obviously decide what the agency desires to say to its audience(s), and find out how to join with them.


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