LOS ANGELES (Thursday, March 17, 2022) – 5-time MLS Cup champions, the LA Galaxy, and their household stadium, Dignity Well being Athletics Park (DHSP), have launched a strategic new marketing partnership with Pirnia Law Group (PLG), one of the major legislation firms in Los Angeles. The multi-12 months agreement, brokered by AEG Global Partnerships, establishes PLG as the exclusive civil litigation law firm of the LA Galaxy and DHSP as nicely as a Founding Lover of DHSP and will improve its ties to some of the most passionate athletics followers across Southern California. The deal also marks PLG’s initially formal partnership with an MLS franchise and expert sports activities venue.
“I am beyond excited for our multi-year partnership with the LA Galaxy.” said Ardy Pirnia, founder of Pirnia Law Team. “Their record of successful and getting the most effective in sport mirrors our firm’s good results therefore significantly, and their promising outlook on this time and hunger for additional also mirrors our relentless urge for food to be the greatest and realize success, calendar year after year. Vamos!”
As a Founding Partner of DHSP, a quality and category distinctive designation, PLG will receive a selection of well known fastened signage and branding through the home, which include both soccer and tennis stadiums and surrounding spots, alongside with rotational publicity on the facility’s 405 and 91 freeway marquees wherever other Founding Associates are also acknowledged. In addition, PLG will profit from elevated visibility and electronic signage, which will run on the stadium’s legendary Legends Plaza media board for the duration of all publicly ticketed gatherings taking place at DHSP.
The award-profitable Pirnia Legislation Group was recognized in 2014 by attorney Ardy Pirnia and is between the most distinguished regulation corporations in Los Angeles. With places of work in equally Beverly Hills and Ontario, CA, the agency serves a significant cross-part of Angelinos and has efficiently recovered extra than $100 million on behalf of its purchasers to day. Recognizing that no two cases are at any time alike, PLG is regarded for its individualized solution to its get the job done, normally making certain the greatest possible outcomes for its customers. In addition, the firm’s workforce boasts employees from about 20 diverse nations, which is consultant of Los Angeles’ multicultural populace and the numerous make-up of consumers the business serves across the area. Known for bringing folks jointly, the LA Galaxy and its dwelling stadium will provide PLG with a impressive platform to achieve its goal viewers and hook up with even far more people today in want of specialist legal assist across the space.
“We are enthusiastic to welcome Pirnia Law Group as the formal legal professional sponsor of the LA Galaxy,” claimed LA Galaxy President Chris Klein. “The LA Galaxy and Pirnia Law Group are committed to serving the men and women of Southern California and we hope that this new partnership provides worthwhile methods to our communities throughout Higher Los Angeles.”
This new partnership underscores PLG’s deep commitment to the people of Southern California and will see the corporations sign up for forces in aid of several neighborhood-centered initiatives. As element of the arrangement, PLG, the LA Galaxy, and DHSP will use the new marriage to honor regulation enforcement officers, to start with responders, and the courageous adult men and girls who serve in the U.S. navy by the club’s “Hero of the Activity,” a particular in-game feature that takes place prior to all of the club’s dwelling online games. At each property match throughout the training course of the typical MLS season, PLG will engage followers as the entitlement husband or wife of “Hero of the Video game,” when a member of the armed service, law enforcement or fireplace office will be honored as a indication of gratitude for their support and sacrifice. Each “Hero of the Game” together with their relatives will be celebrated on the subject together with stadium-wide recognition and promotion throughout the club’s social media platforms and site.
“We’re honored to companion with Pirnia Regulation Group, a classification leader and really highly regarded law firm across Southern California neighborhood,” stated Katie Pandolfo, general manager of Dignity Overall health Sports Park. “We are usually seeking for new and modern means to improve the video game-working day experience at our venue and this partnership will assistance us increase the bar even bigger for our admirers.”
As the special civil litigation legislation business of the club, PLG will have a dynamic brand existence throughout the LA Galaxy’s digital advertisement network as nicely as on activity times with LED stadium ribbon boards, electronic scoreboard integrations and Television-noticeable LED and static subject boards all through all of the club’s nearby and nationally televised, frequent year residence games. Additionally, the companions will be a part of forces to introduce several special and entertaining opportunities for supporters and attendees of the venue to delight in PLG’s tailor made activation area, positioned inside the stadium through 6 of the club’s regular season video games. PLG will also interact followers as the presenting sponsor of the LA Galaxy’s electronic written content sequence through September’s Hispanic Heritage Thirty day period, underscoring its dedication to local community.
“Pirnia Regulation Team is an remarkable legal source, and their profitable lifestyle has manufactured them a trusted champion for Angelinos in have to have the two in and out of the courtroom,” explained Josh Veilleux, senior vice president, AEG World-wide Partnerships. “This one of a kind collaboration, which was set alongside one another by Rashid Dadashi on the AEG Global Partnerships team, is the best case in point of like-minded businesses coming together for the larger very good of the communities we both of those provide, and we search forward to assisting them arrive at even extra people in need to have through this exciting new relationship.”