Customers often wonder why mattresses are so expensive because they range in price from a few hundred to a few thousand dollars, depending on the manufacturer and model. The two main elements influencing a mattress’ price are the cost of the materials and the method of sale. A mattress’ pricing is significantly influenced by the materials used to make it, with higher-quality materials naturally costing more. The method by which a mattress is sold also has a significant impact on its cost to more discount use Saatva Coupon. Brick-and-mortar storefronts of traditional merchants frequently have overhead costs, while direct-to-consumer companies, like Saatva, can sell higher-quality mattresses for less money.
You already know that the price of a mattress can range from a few hundred to a few thousand dollars, depending on the brand and model. Your next thought might be, “Why are mattresses so expensive?”
The cost of a mattress will be examined in this article. And for additional information on the topic, see the CNBC video below with Ron Rudzin, CEO of Saatva, titled “Why Mattresses Are So Expensive.”
Why do mattresses cost so much?
The cost of the materials and the way the mattress is sold (also known as the retailer’s business model) are the two key elements that influence a mattress’ price and can make it expensive.
received a “deal.” These include raising the price and then providing a substantial discount that effectively lowers the price to what it was initially. Another popular strategy is to market the same mattress under various brand names or to change the price depending on the store.
Materials cost
A mattress’ price is heavily influenced by the materials that were utilized to make it. Higher quality materials, such organic or natural fibers, come at a higher price, which inevitably drives up the cost of the mattress. Whether it is a memory foam, hybrid, gel, latex, or standard innerspring mattress, the type of mattress also counts.
Whether an innerspring mattress has individually wrapped coils, which raises both its comfort level and price, is one factor in its cost. First off, between 2017 and 2022, the cost of the steel used to produce the coils rose by 16%. During the epidemic, foam costs also increased and there were supply-chain problems. These all contribute to higher mattress prices.
business strategy
The method by which a mattress is sold also has a significant impact on its cost. You pay for the store’s overhead costs, such as rent and insurance, sales commissions, and other costs of doing business, when you purchase from a traditional retail “brick and mortar” store.
According to Rudzin, everyone who comes between the manufacturer and you wants a piece of your money in this model. The retailer wants “their margin,” he claims. “The manufacturer wants to keep their margin.” According to Rudzin, this indicates that “the consumer was getting stuck in the middle.”
The cost of a mattress will be examined in this article. And for additional information on the topic, see the CNBC video below with Ron Rudzin, CEO of Saatva, titled “Why Mattresses Are So Expensive.”
received a “deal.” These include raising the price and then providing a substantial discount that effectively lowers the price to what it was initially. Another popular strategy is to market the same mattress under various brand names or to change the price depending on the store.
In contrast, because they sell directly to customers online and do not charge the retail markup that legacy brands do, direct-to-consumer brands like Saatva are able to offer higher-quality mattresses at lower pricing.
“It’s at least as good as any bed that you’ll see on the market in the $3,000 range that we’re selling for $1,600-$1,700,” Rudzin says of Saatva’s mattresses. And that is solely a result of our company strategy.
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